Jul 25, 2023  Imagine Exhibitions' Harry Potter: The Exhibition  is opening an immersive experience at a new site in Macao, leveraging radio frequency identification (RFID) wristbands to enable unique experiences ranging from being located on the Marauder's Map to making potion and playing Quidditch. The solution centers around UHF RFID wristbands worn by visitors, allowing them to access the "magic" of the event by launching experiences specific to each wearer's interests.

Macao will be the most recent site, following others in New York, Paris and Barcelona. At each location, RFID helps to differentiate the exhibitions from other experiences, according to Tom Zaller, the company's president and CEO. Imagine Exhibitions, based in Atlanta, produces more than 40 unique exhibitions globally at museums, science centers, zoos, integrated resorts and nontraditional venues, and it designs both traveling exhibitions and permanent installations.

"One of our goals from the beginning was to have [the exhibition] be something that anybody could do," Zaller says. The exhibition's designers tested the solution with HF RFID, but they needed a longer range and more sensitive reads. UHF, he recalls, proved to be "more consistent and more reliable for what we were doing, and the volume of people that we were moving through."

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