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Major Brands in the Apparel and Retail Industries Have Paid Close Attention to RFID Technology

  • Time:2023-07-03
  • Author:Hopeland
  • Views:527次
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As early as 2000, Walmart began to use RFID technology in retail scenarios. Later, the application of RFID technology attracted the attention of more retail brands. Decathlon established an RFID company in 2010; Inditex, the parent company of Zara, decided to adopt RFID technology for the whole group in 2014. Since then, RFID technology has been widely used in the field of supermarket retail.


According to McKinsey's research on retail enterprises, the current application of RFID products in supermarkets in European and American countries is growing very rapidly, and 73% of retailers are applying or preparing to apply RFID technology.


The customer base of RFID is mainly concentrated in overseas retail giants (Walmart, Carrefour, etc.) and the fields of FMCG industry and sports shoes and clothing industry. It can be said that 90% of the shipments of RFID tags are concentrated in the field of supermarket retail, scattered in retail, shoes, bags and other categories.


Hopeland UHF RFID tags have also attracted the attention of countless new and old customers, and have been applied in many retail industry scenarios together with our UHF RFID readers. We hope that our popular RFID products can continue to give full play to their own advantages, and realize inventory and asset management more efficiently for your RFID integrated system in different industry application cases.


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