photo - Avery Dennison

Walmart and Avery Dennison have unveiled a new RFID technology innovation for fresh categories—an area where such tech. was once impractical. The move targets two critical priorities: cutting food waste and ensuring freshness, which matter more than ever to consumers, producers and retailers alike. This first-of-its-kind solution is set to revamp inventory processes and elevate both associate and customer experiences across fresh departments, with a focus on bakery, meat and deli. To address the longstanding industry hurdle of using RFID in high-moisture, cold settings (like meat display cases), Walmart partnered with Avery Dennison to develop and test a one-of-a-kind sensor system—one that brings RFID-enabled labels to the meat department.

By leveraging Avery Dennison’s RFID solutions across meat, bakery and deli, Walmart associates can track inventory more quickly and accurately, ensuring products stay in stock when customers need them. With digital expiration dates readily accessible, associates can also rotate stock more efficiently and make smarter markdown calls—ultimately helping reduce unsold food.

"We believe technology should make things easier for both our associates and our customers," said Christyn Keef, VP of Front End Transformation for Walmart U.S. "By cutting down on manual work, we're giving our associates more time to focus on what really matters-helping our customers." Julie Vargas, vice president and general manager of Avery Dennison Identification Solutions, comments, "supporting Walmart with first-to-market RFID innovation across multiple fresh food categories underscores our mutual commitment to people and the planet. By giving each item its own digital identity, associates instantly know the freshness of the foods they are handling enabling better inventory management and resulting in less waste. This is a landmark moment for the industry, and chimes with our own personal milestone as Avery Dennison celebrates 90 years of helping to solve some of the world's most complex challenges. The collaboration also ties nicely with Walmart's broader sustainability goals, including its aim to cut global operational food loss and waste intensity in half by 2030.

Building on this important milestone for the grocery retail industry, Avery Dennison remains committed to enabling a more connected food supply chain through its Optica solutions portfolio, making visibility and transparency from source to store possible.

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