According to the "2025 China Ice and Snow Industry Development Research Report", the scale of China's ice and snow industry is expected to break the trillion-yuan mark this year, reaching 1.0053 trillion yuan. The report indicates that the industry scale has grown from 270 billion yuan in 2015 to 980 billion yuan in 2024, with a projected increase to 1.0053 trillion yuan in 2025.

As the ice and snow sports boom heats up, ski resorts are experiencing peak visitor flows while also grappling with operational dilemmas: long queues for ski equipment rental, congestion in cable car verification, chaotic coach scheduling, low conversion rates for secondary consumption... These pain points are even more pronounced during the cold, rainy and snowy winter days.

Leveraging its full-industry-chain technological accumulation and scenario-adaptive capabilities, RFID technology showcases prominent advantages in ski resort management across multiple dimensions—including extreme environment adaptation, operational process optimization, and safety control assurance—effectively addressing various pain points in ski resorts' winter operations. The details are as follows:

Optimized for the low-temperature and humid environment of ski resorts, RFID technology features tags with ultra-low temperature resistance of -40℃ and an IP68 waterproof rating. Special tags such as metal-resistant variants are mass-producible, perfectly adapting to ski equipment usage scenarios with reliable stability and durability.

An end-to-end convenient service loop is built around RFID smart wristbands, enabling second-level check-in and automatic cable car access verification—boosting cable car throughput by over 40% and eliminating long queues in frigid conditions. Meanwhile, integrated with multiple functions including contactless payment and coach booking, the wristbands solve the inconvenience of using mobile phones or cash in snowy environments, delivering a seamless one-stop travel experience.

UHF RFID tags accurately store core information of ski equipment such as model and size, allowing rental procedures to be completed within 3 minutes—60% more efficient than manual registration. During returns, RFID access gates enable automatic verification, instant security deposit refunds, and real-time equipment status recording. The backend system synchronizes inventory data in real time with intelligent early warnings, significantly reducing management costs and resource waste.

By connecting the full-scenario data chain of ski resorts, multi-dimensional data such as visitor check-ins, ski trail traffic, and consumption preferences are accurately collected to generate visual analytical reports. This provides scientific support for targeted package design for different customer groups, off-peak passenger flow guidance, and full-lifecycle maintenance of ski equipment—reducing equipment wear rate by 25% and realizing data-driven refined operations.

Leveraging the integrated technological advantages of RFID and AI, ski resort safety control capabilities are enhanced: readers installed at key locations on ski trails monitor passenger density in real time and issue immediate alerts when crowds exceed capacity. Patented technology enables trajectory tracking of staff and visitors in restricted areas; combined with RFID positioning and AI video recognition, obscured trajectories are complemented to build a robust intelligent safety barrier.

Centered on RFID technology, this solution constructs a smart ski resort operation system integrating "convenient services + intelligent control + data-driven decision-making." It not only comprehensively optimizes the visitor experience but also achieves a significant improvement in operational efficiency, providing a complete solution for the digital transformation of ski resorts.

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